Optimum Nutrition is a protein powder supplement brand infamous for its
massive black tub and gym bro aesthetic, was looking for refresh, a change in conversation.

For their first-ever female-led sports campaign, we called out
the backhanded “compliments” that women athletes hear far too often:
“she’s nice for a girl”“she’s ighttttt”“she’s pretty good”

So we turned to Optimum Nutrition’s powerhouse female roster—
led by 2x NCAA champion, 2nd round WNBA draft pick,
and rising star Cameron Brink— to flip the script.

Because women in sports aren’t “pretty good.”
They’re Pretty Damn Good.